THEThe world of beauty is ready for the Christmas holidays. Between lights that make the city of Milan shine, new openings for the occasion, charity and celebratory projects, beauty celebrates the end of the year in style.
The beauty agenda for December 2025
L’Oréal Paris lights up Milan with the tree in Piazza San Babila
The December 9th at 6.30pm The large tree set up in Piazza San Babila it started to glow. The magic of Milanese Christmas is signed L’Oréal Paris celebrated the switch-on with a light and music show hosted by Giulia Salemi.
An opportunity to underline the founding values of the brand: female empowerment, authentic female beauty and that “you are worth it” which has now become a truly universal message. Values that also inspired the setting up of the Christmas tree itself: an invitation to self-determination, inclusion and independence.
Chanel opens in Bologna with a Fragrance and Beauty Boutique. And a new testimonial
In the prestigious setting of Galleria Cavour, in the heart of the city, Chanel opens its new Fragrance and Beauty Boutique. A new address where you can immerse yourself in the world of the prestigious double C maison. Arranged on two floors, it offers, for the first time in Italy, the first cabin dedicated to facial treatments.
Within a cozy environment it will be possible to experience a personalized treatment, Les Soins de Chanelwhich combines the brand’s products with an exclusive face and décolleté massage. Les Soins de Chanel in fact it consists of one particular deep gestures designed to revitalize the skin and dissolve tension, regenerating the face and awakening the senses.
The choice is between three options: Le Soin Sublime of 90 minutes that tones the skin, Le Soin Fermeté 60-minute treatment that smoothes and redefines contours. In the end Le Soin Revitalisantalso lasting 60 minutes, which corrects the appearance of the 5 signs of skin aging.
Among the novelties of the fashion house, it is also revealed a new ambassador, Nana Komatsu. The Japanese actress, from next January, will be the new face of the iconic make-up line Rouge Noir.
Guerlain, Visionary since 1828, the new book dedicated to Guerlain
Guerlain, Visionary since 1828 it’s a homage to the history of the famous beauty house. The journalist Antigone Schilling has in fact collected sketches, illustrations that have marked advertising campaigns since the 19th century. A true visual journey that has made some of the maison’s best sellers iconic, including Shalimar, La Petite Robe Noire and the very famous Terracotta. The volume is already available online.
Lávika, Schola and Sozzani Foundation for Italian craftsmanship
Lávika, SCHOLA and Fondazione Sozzani announce a collaboration che marries the world of beauty with social commitment. From this synergy one is born limited edition candle, of only 300 pieces, symbol of light and awareness, made of Ginori 1735 porcelain and embellished with two drawings by artist Kris Ruhs.
With the scent of Sicilian citrus fruits, with bitter orange and lemon, it is made with vegetable wax. The candle aims to support the future of Italian know-how through scholarships at SCHOLA, the craftsmanship school of Florence. The project intends to offer aconcrete opportunity for young creatives with fewer possibilitiessupporting those who build beauty with their own hands. «We believe that beauty is not only aesthetic, but also gesture, responsibility, relationship. With this initiative we want to shine a concrete light on the new generations of artisans and creatives” he declared Miriam Leone, Founder of Lávika.
«SCHOLA is the first academy dedicated to the intelligence of the hand. A place where innovation passes through the manual gesture that becomes thought and project. The objective is to emancipate the new generations thanks to craftsmanship and the culture of know-how and ennoble people through the training of artisan professions” he underlines Alessandro Colombo, Founder and Director.
It also echoes Sara Sozzani Maino, Creative Director of the Sozzani Foundation: «Sozzani Foundation supports projects that combine art, ethics and culture. This collaboration fully reflects our mission. Promote the human value that arises from the encounter between beauty and awareness and support the Italian know-how professions that risk being lost.” The proceeds will be entirely allocated to the creation of scholarships at SCHOLA, thus contributing to the training of new Made in Italy artisans.
Max&Co is the first pop up dedicated to fragrances in Rome
FromFrom 11 to 14 December the Erno Newsstand, in Piazza Americo Capponi, will be transformed into an immersive space open to the public from 10:00 to 20:00.
For four days, MAX&Co. offers a path dedicated to the discovery of your own olfactory universe. Through special activities and meeting moments, it is possible to immerse yourself in the notes of the three innovative eau de parfums, She Is a 10, Good Vibes Don’t Lie and Morning Can Wait.
The program includes the inauguration on Thursday 11th from 6pm to 8pm; Friday 12th (from 12pm to 8pm) is dedicated to the presentation of the fragrances, the bottles of which can then be personalized on Saturday 13th from 4pm to 7pm. Finally, a Christmas breakfast is scheduled for Sunday 14th at 10am.
Olfattorio Bar à Parfums and the Christmas campaign “Wishes are born when you feel them”
On the occasion of Christmas, Olfattorio Bar à Parfums launches a campaign to recover the true meaning not only of holidays but also of the authentic value of desireas a propitiatory and auspicious rite. For this reason, it transforms its Bar à Parfums into immersive spaces dedicated to deep desires, those that arise from feeling.
The countryside, built as a personalized and interactive path, leads visitors through emotions, sensorial suggestions and scented rituals amplified by the iconic glass of olfactory tastings.
Throughout the festive period, each Bar à Parfums comes alive with magic and offers a rich calendar of special events that involves and surprises. Between makeup consultations, personalizing gifts with the engraver, creating greeting cards, tree decorations and much more. All together with a selection of exclusive products, new fragrances, new brands, small scented objects and luxury skincare and make-up proposals. The campaign will also be accompanied by themed showcases, dedicated digital content and Christmas wrapping designed to personalize each gift.