For spring/summer, the Swiss lingerie provider Hanro has agreed to collaborate with the Berlin painter Charlotte Adam for its Hanro Atelier. Hanro Atelier acts as a platform for artistic collaborations. It offers a meeting space for designers, artists and visionaries. They share the brand’s values.
“As a traditional brand with a strong identity, we constantly move between authenticity and relevance. We believe in dialogue with people who share Hanro’s values and at the same time reinterpret them in a contemporary way,” explained Hanro CEO Stephan Hohmann. This creates an authentic and mutually enriching partnership at eye level.
Hohmann added: “We’re not interested in quick marketing successes or short-lived trends. We celebrate Hanro’s legacy together, keep it alive and develop it further. In doing so, we create unique experiences and emotions for our customers.”
In her paintings, Charlotte Adam captures moments of everyday life. In doing so, she rediscovers the value of the little things.
‘Souvenirs’ is a limited unisex capsule collection that includes twelve pieces. The line combines iconic Hanro bestsellers with recurring motifs from Adam’s works. The inspiration comes from the travel nostalgia of the sixties, seventies and eighties. Old postcards and vintage stamps also served as templates. In addition, the design is based on Wes Anderson’s cinematic aesthetics. ‘Souvenirs’ tells of three worlds: Seaside, City and Countryside. The colors are strong and bright.
The company was founded in 1884 by Albert Handschin and Carl Ronus in Liestal, Switzerland. It is present in almost 50 countries at international shopping locations. The brand also operates 13 monobrand boutiques worldwide. These include locations in New York, Beverly Hills, Dubai and London. Other stores are located in Amsterdam, Rome, Munich, Vienna and Gstaad.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]