The French fashion house Celine, which belongs to the luxury goods group LVMH, unveils its first store in Austria. This is located in the heart of Vienna.
The new boutique extends over three floors. It is located on Kohlmarkt, one of the oldest and most prestigious shopping streets in Vienna. From the outside, the building impresses with a listed façade made of sculptural marble. There are also high window fronts with dark frames. Inside, the focus is on natural stones and high-quality materials. This includes Grand Antique marble, known for its graphic black and white contrast. It is combined with travertine.
The floors are made of Basaltina. This is a volcanic rock with a homogeneous gray appearance. They line the entire room and are decorated with French herringbone patterns. The overall picture is complemented by extra-clear mirrors. Some of them are tinted in old gold. There are also elements made of neon and polished metal.
The ground floor is dedicated to women’s collections. Here customers will initially find accessories, leather goods, beauty products and haute perfumery. This is followed by a spacious area for ready-to-wear.
The staircase features cantilevered steps that appear to float as they have no visible support on the outside. Their design is inspired by a modernist and minimalist aesthetic. It leads to the first floor, where the men’s collections are presented. The interior design here is darker overall. Black lacquered walls and selected types of wood characterize the picture. This contrasts with the lighter tones in the other areas.
The second floor is only accessible via a private elevator. She expands the boutique to include an intimate salon and a spacious fitting area. This allows for a more personal and comfortable shopping experience.
A selection of artworks will be exhibited as part of the Celine Art Project. This art program was launched in 2019 by the former Creative Director. On display are a stoneware composition by Anders Hald and a painting by Jasmine Gregory. Sculptures by Rosalind Tallmadge and Marcelo Silveira will also be presented.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]