Christmas commercials premiere à la the Super Bowl: ‘People are looking forward to this’

Emotion at Hema and the Staatsloterij, Love Actually-like feelings at Kruidvat or a smile at Jumbo, Aldi and Gall & Gall. With two commercial breaks full of ‘Christmas premieres’ from major brands, Ster treated TV viewers to a Super Bowl-like moment on Saturday evening. “This is not about sales.”

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