A new survey by the University of San Andrés set off alarms within the ruling party: among twelve officials evaluated, Karina Milei is the one with the worst image differential, with –45 points, as published Profile. It has 65 points of negative image and only 20 of positive image. This is the lowest number in the study and places her as the figure with the greatest rejection within the cabinet of her brother, President Javier Milei.
The survey, carried out between November 12 and 20 on a sample of 1,005 adults over 18 years of age, distributed throughout the country, shows that no cabinet official achieved a balance of positive over negative image. Within this context, Karina Milei appears as the most affected. The main problems that the population identified: low salaries (34%), corruption (31%) and lack of work (30%).
The poor public perception of Karina Milei is not a minor fact for the Government: its electoral projection plans could be compromised. The possibility comes into play that she will run as a vice presidential candidate in a Milei-Milei formula in 2027 or even aspire to lead the Autonomous City of Buenos Aires as head of Government, trying to seduce the electorate of the Capital and snatch its bastion from the Republican Proposal party (PRO).
The difficulty lies in the fact that this bad public image runs parallel to two scandals that leave it outside the aura of “change” with which the Government began its administration. On the one hand, the so-called “Coimagate” appears, the judicial investigation that points to a structure of surcharges and bribes in the acquisition of inputs during the administration of President Milei, where Karina is under suspicion. On the other hand, the Libra cryptocurrency scandal, which linked it to the launch and promotion of a token whose support is under judicial investigation.
This double front—bad public image and sensitive scandals—puts in check not only her individual profile, but also the electoral strategy of the ruling party that hoped to deploy her as a figure of renewal and freshness. In a context where corruption appears as the second citizen concern behind low salaries, according to the same survey, the risk for the Government is that Karina Milei’s personal wear and tear contaminates the political brand of her environment.
