The 66th edition of the Copenhagen International Fashion Fair (CIFF) is almost upon us. The fifth part of the “CIFF City” series is published. This time it’s a reinterpretation of the supermarket. The concept is called “CIFF Super” and aims to transform commerce into culture. An everyday environment gets a B2B touch.
The CIFF creative team commented on the upcoming concept: “This season, the beauty of the barcode becomes a cultural code. A receipt reads like a verse. It is a small piece of everyday poetry, printed and passed from hand to hand. The packaging becomes the building blocks of creativity.”
CIFF 66 will take place from January 27th to 29th, 2026 at its usual location in the Bella Center. It will include both existing and new collaborations, all emphasizing a focus on innovation. The focus is also on the platform for Nordic brands and the promotion of creativity.
CIFF establishes new partnership with Italy’s 10 Corso Como
A highlight of the event is CIFF’s new partnership with Milan-based high-end retailer 10 Corso Como. This is bringing its multi-brand experience to Copenhagen for the first time – as part of Copenhagen Fashion Week (CPHFW), which takes place at the same time as the trade fair. The partnership will be visible in a 600 square meter environment at the entrance to CIFF, where a selection of Scandinavian brands selected by the 10 Corso Como team will be presented. They will be displayed alongside the retailer’s signature collection and a café.
The CIFF described the initiative as the start of a “broader cultural partnership.” It is intended to initiate interdisciplinary programs that go beyond CIFF 66. “10 Corso Como has always been about the dialogue between fashion, art and culture,” said CIFF director Sofie Dolva in a statement. “Opening CIFF 66 with its universe is both a statement and a celebration of creative exchange. This collaboration builds a bridge between Milan and Copenhagen and between tradition and innovation.”
The partnership also contributes to further expanding CIFF’s ongoing relationships with CPHFW. The collaboration will be intensified again for the fall/winter 2026 season. Similar to previous editions, CIFF will host the fashion week’s “New Talent” showroom. This time it is in an expanded area as part of the main trade fair. Brands featured include OpéraSport, CMMN SWDN and Herskind. Newcomer Forza Collective will also present a runway show live from CIFF.
New TechCreate area brings together fashion brands with technology providers
Another new partnership for the coming season is with Delogue, a Danish technology company that offers a product lifecycle management platform. Together with Delogue, CIFF is launching “TechCreate”. This technology-focused concept will debut physically at the show, connecting brands with technology providers. The partnership will continue beyond January with the “CIFF Media Series” – a content series exploring the connections between fashion and technology. It will be available via the fair’s storytelling platform, CIFF Media.
“With TechCreate, we go beyond exhibiting collections – we exhibit innovation,” said Dolva. “Our partnership with Delogue represents the natural next step in how CIFF can help the fashion industry grow. We provide a platform where creativity and technology meet, where visibility transforms into knowledge and action.”
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