The Stop Fast Fashion association projected an anti-Black Friday video on a facade near the Paris department store BHV on Thursday. In doing so, the organization denounced the practices of the textile industry. A journalist from the AFP news agency observed what was happening on site.
Targeted action against overconsumption
The action took place near the department store. According to the fair trade organization Max Havelaar, this is “symbolic of fast fashion”. The store has been home to Chinese e-commerce provider Shein’s first permanent physical store in the world since early November. Around 20 members of the various associations were present during the projection. They wanted to raise awareness and distributed leaflets to passers-by.
The coalition wants to “shed light again on the conditions under which our clothing is made.” Max Havelaar France advocacy manager Valeria Rodriguez told AFP. The aim is to denounce “human rights violations”. This particularly affects female employees. “Because there are a lot of women workers in the textile industry,” Rodriguez added.
Context: The two extremes of the industrial spectrum
“We wanted to put the two extremes of the spectrum” of the textile industry in the same framework. The director of Max Havelaar France, Blaise Desbordes, explained this on site.
The promotion took place during the week of Black Friday. According to the association, this has become a “symbol of overconsumption”. The Stop Fast Fashion coalition is a collective of associations. These include Emmaüs, Max Havelaar, Fashion Revolution and Les Amis de la Terre.
The Stop Fast Fashion coalition planned further projections of spots in public spaces for the evening.
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