We now put less ham and more cucumber on the bread.
Sales of cold cuts have fallen since the publication of new nutritional recommendations. TIINA SOMERPURO
The nutrition recommendations revised a year ago can be seen in the shopping baskets of Finns, according to S-group’s sales data. Pretzel sales have decreased by seven percent in S Group stores since the new recommendations were published. The sale of sausages has also decreased by three percent.
On top of the bread, cold meats have been replaced especially with cucumber, tomato, paprika and salad. Sales of fresh fruits and vegetables increased by four percent compared to the previous year.
Total sales of meat decreased by 1.2 percent.
Minced meat sales decreased by three percent, but poultry meat sales increased by 5 percent and pork sales by 3 percent compared to the previous year.
In addition to nutritional recommendations, the development of meat sales has also been influenced by the availability challenges of beef, which were also reflected in the sale of other ground meats.
Ground beef has had availability challenges. Henri Kärkkäinen
The sale of ground beef decreased by 15 percent compared to the previous year, and it has been replaced in shopping baskets by mixed ground meats, whose sales have increased by eight percent, and by ground poultry meat, whose sales have increased by 28 percent.
Minced beef has also been replaced with fish and milk protein products and to some extent with veggie products. Sales of fresh fish have increased by eight percent, which is also affected by the development of fish prices.
Professor of Nutrition Maija-Liisa Erkkola considers the sales figures to be gratifying.
– It is very important to find out in the future whether the changes are permanent, and if they are, I dare to predict that the results will also be seen in health, he commented at the S group’s Talk about food event.
Pretzel sales have decreased by seven percent in S Group stores since the new recommendations were published. Henri Kärkkäinen