The new House of BMW has been inaugurated in the historic headquarters of San Donato Milanese. Di Silvestre, president and CEO of BMW Italia SpA: “An environment where we can collaborate, get inspired and share values”
The headquarters of BMW Italy rewrites its future in the name of both history and design. On the evening of November 13, 2025in fact, the national branch of the Bavarian company has inaugurated the new one House of BMWan ambitious renovation project that transforms the ground floor of the historic headquarters of San Donato Milanese in a welcoming and dynamic space, designed for collaborators and all those directly or indirectly involved in the BMW group’s activity.
di silvestre, the values and identity of the brand
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The operation marks a true return to its origins, bringing the building back to the initial vision of the Japanese architect Kenzo Tangewho designed it between 1996 and 1998. The new House of BMW embodies the company philosophy human centricplacing relationships and experience at the center of brands’ identity BMW, Mini And BMW Motorrad. “Our headquarters is not just a headquarters, but an environment to collaborate, inspire and share values,” he said Massimiliano Di Silvestrepresident and CEO of BMW Italia SpA The number one of the Italian branch of the German company also underlined how the building, once defined by Gillo Dorfles as “the southern gateway to Milan”, is now strengthened as an identity symbol for the city and for the company itself, consolidating the corporate culture and values that guide its success.
The protagonists of the evening
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The opening night showcased the past and present of style mobility BMW. Five emblematic cars were on display: dalla BMW 1500pioneer of sports sedans and key to the global revival in the modern Sixties BMW iX3which embodies the cutting edge of sustainable and electric mobility for the future family Neue Class. There are also icons such as BMW M1 in a joyful red hue, the X5 first series and the i8 Roadster.
BMW, dealerships and philosophy
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The concept of House of BMW Italy, born in 2021 in via Verri 10, a stone’s throw from Via Montenapoleone, with the aim of enhancing the approaches hi–touch And hi–techproved to be a key to success, so much so that it inspired the project Retail Next. By 2025, this model will transform 70% of Italian dealerships into warmer and more refined showroomspromising a world-class customer experience that combines digital technology and interpretation of local culture. The new headquarters of San Donato It thus confirms itself as a point of reference, not only logistical, but also strategic and cultural for the future of the group in Italy.
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