British fashion brand Superdry has appointed Nic Shaw as its new Chief Financial Officer (CFO) and member of the Executive Board. The company is strengthening its leadership team as it embarks on the next phase of its turnaround strategy.
Shaw joined Superdry in February 2023 and most recently served as Commercial Finance Director. She brings over 25 years of financial leadership experience across major UK retailers and international markets. She played a central role in the implementation of Superdry’s restructuring plan. She was also instrumental in the first year of the turnaround and the completion of two intellectual property sales.
As CFO, Shaw will lead the finance department. Her mission is to drive disciplined execution, work closely with the brand and commercial teams, and support long-term value creation as the company accelerates its transformation. Founder and Chief Executive Officer (CEO) Julian Dunkerton said Shaw’s appointment completes a strong leadership team: “Nic combines deep retail expertise with commercial clarity and a practical approach. Given our FY2025 results and return to profitability, her leadership will provide real stability to our finance function as we continue to pursue our ambitious growth plans.”
Shaw said she was “thrilled” to take on the role at a pivotal moment for the company. She noted the significant progress made over the past two years.
Prior to joining Superdry, Shaw qualified as a chartered accountant with Arthur Andersen and gained international experience in Hong Kong, Australia and Brunei. She previously held senior finance positions at George at Asda, Sainsbury’s and Tesco, primarily in their clothing divisions.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]