The latest quarterly trends report from resale platform StockX shows that Asics has maintained its position as the leading brand in the market. In “Big Facts: 2025 Trends,” which includes data for the quarter July 1 through Sept. 30 and the year ending October, StockX found Asics’ growth continued, with the footwear brand’s quarterly sales rising 45 percent year-over-year. The Gel-1130 in Black/Pure Silver also currently holds the top spot as the best-selling sneaker of 2025 on the platform.
Asics’ ability to maintain its leadership position reflects a broader shift in the market, with running shoe brands that were once considered niche now dominating attention in the resale market. Such brands therefore recorded strong growth during the period under review. Brooks, for example, saw a 1,508 percent increase in sales, while Saucony’s sales increased 38 percent and Mizuno’s increased 148 percent, with each brand setting new records on StockX.
When it comes to specific sports, the increasing popularity of performance basketball was reflected in this year’s best-selling products. The Nike Ja 3 became Nike’s premier new silhouette, followed by A’ja Wilson’s A’One. The Converse Shai 001, the shoe associated with Shai Gilgeous-Alexander, gave Converse its highest-selling month on StockX since 2022. However, the Nike Kobe 6 Protro is currently at the top as the overall leading basketball model in 2025, with sales increasing over 100 percent compared to last year.
Other dominant products included football jerseys, which enjoyed a strong year as they continued to evolve from merchandise to wardrobe essentials. Nike and Adidas were the leading brands in this area, with Nike narrowly in the lead with its Paris Saint-Germain PSG Fourth Jersey. Celebrity collaborations also contributed to the success. Travis Scott’s Nike x FC Barcelona kits took two spots in the top 10, as did Adidas’ kit-inspired merchandise for Oasis, which embarked on a reunion tour this year.
Travis Scott’s FC Barcelona jersey also became the most expensive collaborative apparel item on StockX between January and October, with an average resale price of $877. This was followed by the Supreme Spongebob Squarepants Jeff Hamilton Racing Jacket with an average value of $619 and the Nike x Takashi Murakami x MLB World Tour Tokyo Series 2025 Dodgers Jersey with a resale price of $574.
When it comes to footwear trends, StockX noted a dominance of sleek silhouettes, a style it says every major brand has embraced throughout 2025. The performance of items like the New Balance 204L and Nike’s Total 90 3 demonstrated the impact of this trend, StockX said. This was further highlighted by the rise of Mary Jane and ballet-inspired sneakers, such as the Samba Jane, Adidas’ best-selling model of the year; Nike’s Air Rift, whose sales rose 21 percent year-over-year; and Adidas’ Bad Bunny-endorsed ballerina, which was the brand’s third best-selling new model.
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