Already during the company’s first six months, in the spring of 2023, Smuuti Skin quickly expanded to Sweden. Today, it is available not only in the western neighbor but also in other Nordic countries, Britain and the Baltics. The success story of Smuuti Skin, a Finnish brand based on Korean skin care, began in 2023. That’s when brand founder and CEO Jenni Ahokas, 32, launched her four skin care series aimed especially at young people. The growth has been enormous and last year the company achieved record revenues of almost 8 million euros. Now he tells how it all started.

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