Jooel Vatanen, who got rich in the fitness business, puts his eggs in many baskets.

Jooel Vatanen earned just under 200,000 euros last year. The share of earned income was slightly more than 170,000 euros.

Vatanen’s gym company Ptvgym oy has made an operating profit of almost two and a half million euros over the past three years.

Vatanen founded his first gym in 2016. Today, Ptvgym is a chain of 13 gyms.

Vatanen owns five of the halls in full and one mainly. The rest operate on a franchise basis.

– Up to a certain point, you should grow your own business as big as you can. Now I have started to feel that I don’t really want to breed anymore, Vatanen says.

– Will it change my life significantly if I do ten more gyms? Not necessarily, but it increases tenfold the so-called problems that business brings.

“Didn’t even cross my mind”

According to tax information, Jooel Vatanen earned 199,282 euros last year. Rosa Bröijer

In the past, Vatanen used practically all the income to grow his business. Only in recent years has he started putting euros aside, in other words, in his investment portfolio.

– Before, I was not at all interested in investing, it didn’t even cross my mind. The only vision was to put all the money into my own business.

Vatanen’s portfolio includes index funds and cryptos, some stocks too.

– Let’s put eggs in many baskets, as the proverb says, he says.

– I know that when I invest my money in indexes, they don’t really produce as much as I could in the private business, but they don’t cause me any problems either.

Index funds offer an easy, low-cost and pre-diversified form of investment.

– Some make a slightly better return, some lower but possibly a little more certain, Vatanen says.

– They are in the portfolio and are growing there at a steady pace. Sometimes they can sail a little downward, but if placed smartly, they will probably grow in the long run.

Sales maturity?

Vatanen, 35, adds reinforcements to his portfolio every month.

– Indexes are always invested in a flat sum, which is between two and thirty thousand euros [kuukaudessa]he reveals.

– In the last month, I have invested a couple of hundred tons in cryptos. They are bigger investments at once if I feel that this is a good place to buy.

A bulging portfolio offers an opportunity to reduce the workload, perhaps already in the next few years.

– I have such a distant plan that by the time I’m in my forties, my finances will be secured and I can mainly work.

Couldn’t you easily move yourself out of working life with these basics?

– Yes – if I could sell my company. But are they ready to sell?

In addition to gyms, Vatanen’s PTV group of companies also includes a supplement store and online coaching, as well as a holding company.

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