The Zara Home furnishing concept, which belongs to the Spanish clothing group Industria de Diseño Textil SA (Inditex), opened a new store in downtown Hamburg on Friday.
The company chose the centrally located Hanseviertel shopping arcade as its location; the main entrance is at Große Bleichen 36. Zara Home now offers its products there on an area of around 500 square meters.
The new store is divided into a “day area” with items from the brand’s living, dining and kitchen worlds, and a “night area” where products for bedrooms and bathrooms are available. There is also a dedicated area for children’s and baby products, which also includes a play area.
Zara Home also offers omnichannel services in Hamburg that serve as an interface to its own e-commerce. “Customers can conveniently pick up or return online orders on site – for a seamless shopping experience between the digital and brick-and-mortar worlds,” the company said in a statement.
