Minister Beenders is investigating whether Albert Heijn’s 2+5 super deal is legal. What does that mean for future discounts in the supermarket?

Minister of Consumer Protection Rob Beenders (Vooruit) announces an investigation into the 2+5 discount that supermarket Albert Heijn launched last week. “We are absolutely not against discounts, but we must protect consumers in the longer term,” Beenders told HLN. Which discount promotions are still possible according to the minister and which are not? And shouldn’t we just let the market play?

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