In pictures
Hoka is opening a new flagship in Berlin after the running shoe specialist opened its first store in Germany just a few months ago.
The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin, the brand, which is part of the US shoe specialist Deckers Brand, announced on Thursday. Hoka offers its latest shoe and sportswear products on 89 square meters of sales space out of the store’s total 158 square meters. It aims to combine performance, design and community in one of the capital’s liveliest areas.
“The opening of our second store in Berlin, this time at the vibrant Hackescher Markt, marks another exciting chapter in Hoka’s development in Germany,” said Guido Geilenkirchen, General Manager for Europe, the Middle East and Africa at Hoka. “Following the success of our flagship store on Ku’damm, this opening reflects our commitment to further anchoring Hoka in the scene and reaching runners of all levels across the country.”
The first Berlin store and therefore the first in Germany opened just a few months ago on the popular Kurfürstendamm shopping mile.
“With two unique locations in Berlin, we are continually creating places that bring the local community together and celebrate performance, innovation and the joy of movement,” says Geilenkirchen.
