Authentic Brands Group names Daniel Schachne as SVP of Reebok

The US fashion and media group Authentic Brands Group has appointed Daniel Schachne as Senior Vice President (SVP) of its Reebok brand. In this role, Schachne will lead the sporting goods brand’s global growth strategy. The company explained that he will work with license partners, dealers and brand ambassadors. The aim is to focus the brand on the areas of sport and culture.

Schachne will work with Steve Robaire, Reebok’s global EVP, to strengthen the brand’s momentum and international presence, according to a press release. In a statement, Robaire highlighted the newcomer’s fifteen years of industry experience. Schachne’s approach and expertise made him the “right person to shape Reebok’s next chapter,” he explained.

Schachne was most recently general manager of the Performance Sports division of the Jordan brand, which is part of the Nike Group, and which includes the label’s basketball business. There he pushed forward the “strategic expansion,” according to a statement. Previously, he worked in strategy, business development and international operations at Nike and the National Basketball Association (NBA).

Schachne’s appointment at Reebok comes at a pivotal time for the brand. The company is currently planning to accelerate its expansion in Europe. As part of these efforts, a new European headquarters was recently opened in London. Marc Le Roux was also appointed as the new CEO for the region. He took over this area of ​​responsibility from Robaire, who now also sits on the board of directors of GB Brands, Reebok’s operational partner in Europe, in an advisory capacity.

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