LuxExperience, the luxury group formed following Mytheresa’s acquisition of Yoox Net-a-Porter (YOOX), has announced an agreement with The O Group LLC. This agreement concerns the sale of the assets operating the multi-brand platform The Outnet.
The deal has a cash value of $30 million and includes the relevant trademark rights, customer data, all inventory, the US distribution center and the “required” employees in the US and UK. The value can still be adjusted depending on the inventory at the time of completing the transaction. Closing is expected in the first quarter of 2026 after the parties receive necessary regulatory approvals.
Following closing, LuxExperience will maintain a relationship with The Outnet. In addition, the company will continue to provide certain operational and IT services for a certain period of time.
Luxexperience wants to shift focus to the off-price segment
For The Outnet, the transaction is intended to enable the platform to “realize its full potential,” according to a press release. The company will pursue an independent, standalone business model.
The e-retailer was founded in London in 2009 and recorded net sales of 260 million euros in the 2025 financial year. The acquisition was part of LuxExperience’s larger acquisition of Yoox. The Outnet was part of the group’s off-price segment.
By selling The Outnet’s assets, LuxExperience aims to focus its off-price resources on the remaining Yoox business. This is part of a broader transformation plan that has been underway at the company since May 2025.
These efforts include the ongoing renewal of the infrastructure platform. This is driven by simplifying the operating model. The aim is to regain growth and financial strength for the Yoox division.
New York-based The O Group will now manage The Outnet’s operations. The company is a brand consultancy specializing in luxury brands. It already operates a portfolio ranging from fashion and jewelry to hospitality and food.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]