Japanese company Uniqlo presents its new Heattech campaign, which reflects the LifeWear philosophy and has revolutionized winter wardrobes worldwide. The campaign focuses on two international brand ambassadors: actress Cate Blanchett, who was appointed on August 25, and long-time brand ambassador Roger Federer.
Cate Blanchett wears the Heattech Extra Warm Cashmere Blend Crew Neck T-shirt for women, while Roger Federer presents the Heattech Extra Warm Cashmere Blend Crew Neck T-shirt for men. With their different personalities and lifestyles, both ambassadors individually embody the comfortable yet sophisticated winter style of the Heattech line.
New Heattech Extra Warm cashmere blend models for men:
The material is made from nine percent cashmere and offers softness, comfort and 1.5 times more warmth than classic Heattech technology¹. At the same time, it is 30 percent lighter². The fine knitwear and long sleeves make these pieces essential basics of the season. The men’s collection includes versions with a round neck or turtleneck, while the women’s collection is supplemented by two new colors.
¹ This calculation is based on the CLO value, which measures the thermal insulation of a garment ² Compared to Heattech Extra Warm made of cotton
Cate Blanchett
Hailing from Melbourne, Australia, Cate Blanchett is an internationally acclaimed actress and producer. Her impressive filmography includes works such as “Elizabeth”, “Blue Jasmine”, “Carol” and “Tár”. After graduating from the National Institute of Dramatic Art, she began her career on the stage. Her theater work won multiple awards before she became co-director of the Sydney Theater Company, Australia’s largest performing arts organization. In addition to her artistic career, Blanchett is a humanitarian and is actively involved in climate protection.
Roger Federer
Hailing from Basel, Switzerland, Roger Federer made his debut on the ATP tour in 1998. In 2004, he reached the top spot in the world rankings for the first time and held that position for a record-breaking 237 consecutive weeks. He won 20 Grand Slam titles and Wimbledon eight times. Federer is still considered one of the most influential people in the world – both on and off the court. Through his foundation, the Roger Federer Foundation, he advocates for access to education for disadvantaged children worldwide.
Discover current job offers here
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]