What started as a growing slogan has now matured into a full-fledged collection. ‘From Switzerland With Love’ is no longer just a message, but a clear statement. This collection embodies the authentic Swiss spirit, reinterpreted in a contemporary context. The collection combines tradition and innovation. It combines iconic national symbols with modern streetwear elements.
The collection is exclusively kept in a timeless black and white color palette. It is inspired by the raw beauty of the Swiss Alps and folkloric elements. These include the Edelweiss, the design of the Appenzeller belt and the classic Glarner Tüechli. It looks like a stylish souvenir you might find in a concept store while traveling through Switzerland, but with sophisticated details and an urban touch.
The belts in the collection are a special highlight. They were developed in collaboration with Etro AG, a Swiss family business based in Rorschacherberg on Lake Constance. These exclusive accessories give the traditional Appenzeller belt a modern twist. They show golden details of a Bernese Mountain Dog and cows. A real Swiss classic is given a new, striking look.
The collection includes the following items: a hoodie, a t-shirt, a belt, jeans, socks, a cap, a bandana and a ring with a gold cross. Each piece is a modern statement with a Swiss heart.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]