US fashion group Gap is returning to brick-and-mortar retail in the UK with the opening of three new standalone stores.
The brand is planning new locations across London, reports the trade magazine Drapers. It had already closed its stores in the UK and Ireland in 2021. The aim is to expand and strengthen the presence in the region. The new locations are in Westfield London, the London Designer Outlet in Wembley Park and Covent Garden. The locations are scheduled to open their doors in November and December.
The latter will be the brand’s flagship store in the UK. It aims to celebrate Gap’s legacy through a marriage of music, records and culture. According to Drapers, all locations will carry collections for women’s fashion, men’s fashion and children’s fashion.
For Gap, the openings are part of a broader brand revitalization, the media company said. They build on efforts to “connect with customers through meaningful shopping experiences.”
The brand’s reintroduction into UK brick-and-mortar retail comes years after it closed its 81 stores. At that time, “market dynamics” and plans to become “digital first” were cited as reasons. The company has since formed a joint venture with British retailer Next, which holds a 51 percent stake and now operates the brand’s e-commerce business. By 2022, Next aimed to open Gap shop-in-shops in four of its own stores.
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