Maria Grazia Chiuri she knows it well: each new professional phase has coincided, for her, with an evolution in the beauty look. A transformation always consistent with its solid, conscious and profoundly feminine aesthetic. From Valentino to Dior, up to the recent arrival at Fendi, using makeup and hair as decoration. But also as tools of identity expression. In a system often obsessed with aesthetic performance, she prefers coherence, maturity and visual intelligence.
Maria Grazia Chiuri, chic stylist and unconventional beauty icon
At 61 years old, the Roman designer (mother of two children) is one of the most revolutionary figures in contemporary fashion. And not just for the creative choices on the catwalks. Her personal style, both in her beauty look and in her aesthetic philosophy, sets a precedent because it shuns artifice. To hug an authentic, mature and powerful beauty. The last look in order of appearance – in all its simplicity – is yet another twist in a series of hair colors that changes depending on the working phases. However, always remaining faithful to her favorite makeup.
Hair evolution in minimal couture style
The announcement was expected but it is still disruptive, since yesterday we know that Maria Grazia Chiuri’s new professional chapter sees her at the helm of the Fendi fashion house. In the press releases and in the only post on his profile Instagram from over 750 thousand followers, his most recent portrait stands out. Which more than a thousand words expresses new air and change, but always in search of sophisticated beauty. Say it committed fashion – and beauty – style, full of intellectual references.
In a white shirt unbuttoned over a gold necklace with a maxi pendant, she shows off yet another change of color: an understatement brown shade, which we have never seen on her before. The straight, medium-length hair is gathered in an almost casual chignon with a parting on the side. The side tuft covers the forehead with an elegant diagonal.
Power lady who doesn’t seek approval
The most attentive have noticed that, at least for the moment, in the profile photo on Instagram the hairstyle is still the previous one. And it’s not surprising, given that her beauty journey is dotted with minimalist hairstyles combined with sudden color changes. At the beginning and when he was from Valentineshe wore her natural brunette hair, in sober cuts such as the pixie, the bob and rigorous crops.
In Florence in January 2012. (Photo Getty Images)
A sober style, consistent with a more classic aesthetic, but already imbued with its identity. In which – however – he had already started experimenting with colours, sporadically ranging into blonde and even pop pink.
In February 2016 in New York. (Photo Getty Images)
In 2016 comes the arrival at Diora historic event that saw her as the first woman at the creative helm of the French fashion house. Perhaps this is why he chooses to veer towards a bolder look than ever: a platinum blonde almost cold, decisive and angular. Symbol of a change of pace and a growing awareness of female culture, gender identity and critical thinking.
In New York in November 2018. (Photo Getty)
Over the years, she has worn the very blonde hair look with small variations. From the fake cut boy with gel and ponytail, with a very smooth short bob with the tips never beyond the collarbone. Without forgetting the last looks of 2025, in which she closed the shows in a brunette version in the dark chocolate shade.
Now, as artistic director of Fendidelicately lightens to brown. A warmer shade, perhaps more reconciled, but no less decisive. Whispering something about maturity, about essentiality, about an aesthetic that knows where to go without the need for special effects. But remaining faithful to her signature makeup, made of double-layered eyes and baby pink gloss.