US footwear brand Toms, known for its social commitment, has appointed industry veteran Jessica Alsing as its new Chief Executive Officer (CEO). Alsing has already worked in an advisory capacity for the company in recent months. She brings extensive expertise in footwear, digital marketing and global brand building. She also shares Toms’ belief in using entrepreneurial activities for charitable purposes.
Before joining Toms, Alsing worked for the American brand Crocs for almost a decade. There she worked as Vice President of International Digital Commerce. Most recently, she held the position of Chief Digital Officer at Brazilian Grendene Global Brands.
Alsing will lead Toms through the next phase of growth and innovation. Their goal is to strengthen the brand’s position as a style-defining market leader in the shoe sector. She plans to focus on “unexpected brand collaborations that surprise and delight fans.” She also wants to expand the company’s wholesale presence. Influencers and content creators will be recruited as brand ambassadors, using their expertise in digital marketing.
The CEO also plans to reintroduce Alpargata’s signature shoe models. She notes that given the nostalgia trend and current popularity of slip-ons, “there has never been a better time to reintroduce our signature Alpargatas and expand our leadership in espadrilles, building on the Toms essence of endless summer.”
Board member Thomas Brady expressed his confidence in the new leader: “With Jessica’s extensive experience in leading globally relevant footwear companies and her proven ability to deliver both growth and social impact, we are confident that she is the right leader to lead Toms into the next generation.”
Toms has been acting purposefully since it was founded in 2006. The company has provided over $200 million in donations and grants, positively impacting the lives of over 105 million people. Alsing reiterated her commitment to this legacy by saying, “My focus for the future is clear: I want to honor what has made this brand iconic while boldly pushing forward with what comes next.”
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