Dutch men’s fashion fair Shift returns for its third edition with a new concept.
The upcoming edition will take place at a new location and will be shortened to one day, the website says. The winter edition on January 19, 2026 will take place at the Kromhouthal in Amsterdam. This location is relatively close to Amsterdam Central Station. With the new venue, the atmosphere of the trade fair will be preserved. This was previously strongly influenced by the industrial charisma of the location in Zaandam, the Netherlands, where the last two editions took place
The trade fair will no longer take place over two days, but only on Monday. At the last summer edition, several exhibitors expressed their wish to move the trade fair to Monday. “The most common question is why we don’t start the show on Monday,” co-founder and co-organizer Lucel van den Hoeven told FashionUnited during the summer edition.
The fair takes place at the same time as the Modefabriek women’s fashion fair. This will be held at the Greater Expo Amsterdam in Vijfhuizen. However, the Modefabriek extends over two days and begins on Sunday, January 18th.
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