The British heritage and lifestyle brand Barbour has been presenting a temporary area in the atrium of the fashion house L&T in Osnabrück since the beginning of October. By November 1st and on around 140 square meters, highlights of the current collection are shown as part of the global autumn winter campaign “Ode to Ayrshire”.
The iconic sign of the area is the typical barbour pattern, which is reflected on the entire area.
The “Ode to Ayrshire” campaign takes up Scottish roots Barbours. Tartan, developed together with Kinloch Anderson in the 1990s, symbolizes tradition, family and the deep connection to the British landscape. Barbour picks up this part of his company history and makes it on the L&T area for customers: directly tangible inside.
In addition to the new collection, the pop-up also stages a selection of jackets from the barbour upcycling program “Re-Loved”. The wax jackets were submitted by customers: inside and then carefully refurbished by the Barbour customer: Interior service to find a new owner. Each wax jacket is unique with its own story. The re-loved jackets can be purchased exclusively from L&T.
In addition, Barbour and the fashion house invite you to two special campaigns: On October 11th, it can be announced: inside the Hamburg Elbe stickers have their products embroidered free of charge, and on November 1, Barbour offers a free recent service.