The American sporting goods manufacturer Nike Inc. announced on Tuesday evening that he generated sales of $ 11.7 billion ($ 10.88 billion) in the first quarter of the 2025/26 financial year. This corresponds to an increase of one percent on a reported basis. Current -adjusted the proceeds in the opening quarter, which ended on August 31, 2025, went back by one percent.
The watered result per share (EPS) amounted to 49 cents, which corresponds to a decline by 30 percent compared to the same period last year.
The results illustrated a strategic shift in sales channels. Wholesale sales rose by seven percent to $ 6.8 billion. At the same time, sales in their own retail sank by four percent to $ 4.5 billion, which is due to a decline in the Nike brand online business.
The gross margin fell by 320 basis points to 42.2 percent. This was mainly due to higher discounts to attribute the sales channel mix and increased tariffs in North America.
CEO Hill sees progress in strategic measures
Elliott Hill, CEO and President Nike Inc., commented on the results: “In this quarter, Nike has made progress in our focus areas, wholesale and running through our ‘Win Now’ program.” He added: “We achieve first successes, but there is still work ahead of us to get all sports, regions and channels in a similar way. We act in a dynamic business environment.”
The short-term marginal pressure contributed to a decline in net profit by 31 percent to $ 0.7 billion ($ 0.65 billion). Nevertheless, the company wants to continue to concentrate on the implementation of its strategy.
Matthew Friend, the Executive Vice President and Chief Financial Officer (CFO) from Nike, admitted the volatility and noticed: “I am encouraged by the dynamics that we created in the quarter, but progress will not go linearly. The different areas of our business are recovering in different periods.”
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]