The Spanish fashion company Loewe has again completed the 2024 financial year with a record turnover. This emerges from the current annual report of the parent company Loewe SA. However, the company belonging to the luxury goods group LVMH had to accept a significant decline in profits. With these financial results, the brand completes the era under the creative direction of the British Jonathan Anderson. The designer announced his farewell in spring, now he designs the Dior fashion house.
According to the balance sheets submitted to the commercial register, about which the economic media expansión and Cinco Días first reported, Loewe completed the 2024 financial year with a total turnover of 885.2 million euros. This corresponded to growth by 9.2 percent compared to the previous year. The development was positive again, but slowed down compared to 2023, when sales had increased by 29.5 percent.
With regard to profitability, the company completed the 2024 financial year with a net profit of 157 million euros. This corresponds to a decline of 24.3 percent compared to the previous year. In 2023, Loewe was able to increase his surplus by 62.6 percent to 127.5 million euros.
Strong growth in the USA
Inpatient retail was the main source of income from Loewe last year. It achieved total sales of 866.7 million euros, which corresponds to an increase of 9.8 percent. These income was supplemented by the wholesale business with around 129 million euros and e-commerce with 21.3 million euros. In addition, there were dividends from four participation companies in the amount of around 18.5 million euros. The latter are made up of the income of Manufacturas Loewe (8.3 million euros), Manufacturas Loewe Italia (1.4 million euros), Loewe Hermanos (8 million euros) and Loewe Australia (0.74 million euros).
The EMEA region, which includes Europe, the Middle East and Africa, remained the company’s most important source of sales at around 246.8 million euros. There, the proceeds rose by 18.7 percent compared to the previous year. In Asia, however, sales decreased by 13.8 percent to around 193 million euros.
In Japan, Loewe achieved an increase of 27.6 percent to 172.9 million euros, in the United States the proceeds increased by 31.2 percent to 85 million euros. This development underlines the brand’s great growth potential on the US market.
Realignment with Jack McCollough and Lazaro Hernandez
After the end of the 2024 financial year, the long -awaited and rumored change in the creative direction of Loewe became officially. The Briton Jonathan Anderson announced his farewell on March 17, 2025. His path led to Dior, another large fashion house in LVMH.
Thereupon Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler, were appointed the new creative directors of Loewe. You will open a new chapter for the house. Her highly expected debut collection for Loewe will be presented as part of the upcoming Paris fashion week.
- Loewe increased his turnover by 9.2 percent to 885.2 million euros in 2024, but recorded a slowdown compared to the previous year.
- Despite the growth of sales, net profit fell by 24.3 percent to 157 million euros.
- Chief designer Jonathan Anderson left Loewe in March to take over the creative direction of Dior. He was replaced by Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler.
This article was used with digital tools translated.
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