From September 30 to October 9, 2025, the iconic concept store Colette will reopen as a pop-up store on the occasion of the exhibition ‘Virgil Abloh: The Codes’.
The Paris Concept Store Colette was designed by Colette Roussaux and Sarah Andelman. With his location in Rue Saint-Honoré 213, he was considered a fixed reference in the fashion world. Together with the Milan Store Corso Como, they were pioneers: inside for a conceptualized offer that combined ready-to-wear collections, fashion accessories, beauty products, books, magazines, music and high-tech devices at will.
The store closed in 2017 for never officially known reasons. Now he celebrates his comeback during the Paris Fashion Week in September 2025.
The two small blue dots: the unmistakable logo of the concept store Colette
The reason is the exhibition ‘Virgil Abloh: The Codes’, which takes place in partnership with Nike. The first major European exhibition is devoted to the work of the designer, who died in 2021, and traces almost 20 years of its work based on 20,000 archive pieces. This includes prototypes, sketches, objects, pictures and creations from his personal collections.
The Colette installation was designed in collaboration with Virgil Abloh Securities, the creative label from Virgil Abloh. It takes up the spirit of the original shop. Visitors: Inside there are fashion and design articles, rare books and unexpected objects.
This short-lived reopening will revive the concept store from Rue Saint-Honoré with exclusive creations of close employees: Inside Virgil Ablohs. The brands Babylon, Been Trill, Bstroy, Cactus plans Flea Market and SP5der are part of the streetwear culture. The same applies to the label Cactus Jack, founded by Travis Scott, rapper, producer, performer, businessman and fashion influencer.
L’Art de l’Automobile draws its aesthetic references from the world of luxury cars. The Stray Rat label is inspired by the underground subculture and the do-it-yourself idea (DIY). Futura Laboratories is a design studio that also works in the fashion industry. The limited pieces include a new edition of the Braun BC02 – a small, compact and square travel alarm clock revised by Virgil Abloh. His design is inspired by the work of Dieter Rams and Dietrich Lubs, the pioneers of the German minimalist design of the 1960s and 1970s.
The French translation of ‘Abloh-ISMS’ will also be available. The book is part of the ‘Isms’ series published by Larry Warsh, the thoughts of influential artists: inside and thinker: gathered inside.
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