While the global luxury market in 2025 is experiencing cooling in the face of persistent geopolitical tensions and economic uncertainties, the luxury resale market continues to grow strongly. Driven by the high demand for timeless brands, the Realreal Resale Report 2025 traces the current landscape of luxury fashion.
Based on years of own data and authentication expertise, the report analyzes how consumer: buy and sell inside today. It illuminates the cultural currents and the economic pressure that redefine the value of products for consumers: redefining inside.
The data show that core categories are resistant. Noble jewelry and iconic handbags keep their market thickness and demand. Industry conversions, from changing in creative leadership to socio -political developments, led to significant changes in the behavior of the consumer: inside. Cyclic trends gained dynamics, with the aesthetics of the 2010s and statement shoes revived, together with a clear return to the excess inspired by the 1980s.
The US fashion finds a new definition through established names like The Row and Coach, while emerging talents such as Diotima reinterpret national design codes. At the same time, the search for archive pieces is intensified. The demand for vintage articles rose by almost 30 percent compared to the previous year. Consumer: Inside, more personal expression combines with strategic investment decisions.
“Resale has developed from the disturbance to the cornerstone of the Customer Journey: 58 percent of consumers: Inside in the USA, the secondary market now prefers the secondary market,” explains Rati Levesque, Managing Director and President of The Realreal. “Consumers: Today, not only define their style through resale, but also take into account the resale value when buying. In a year, shaped by instability, AI-driven trends and social media, they rejected uniformity and searched for pieces that are real, unadulterated and unmistakable. Fashion is increasingly determined by individual forms of expression.”
In the following five central findings from the Resale Report 2025.
1. Resale: From the disruptive factor to the market driver
According to the Resale Report 2025, the second-hand luxury market has changed fundamentally. He no longer only reacts to trends, but shapes and drives them actively. According to the Thrifting Statistics 2025, about a third of all clothing purchases in the USA are now second-hand purchases from Capital One Shopping. More and more brands take into account the resale value in the product design and price strategy.
47 percent of consumers: According to the Resale Report 2025, the resale value takes into account the resale value before you buy something new. This indicates that more of them evaluate their purchases and think further than the immediate satisfaction through a purchase or the latest trend. The report also found that searches for vintage articles rose by almost 30 percent compared to the previous year. Consumers: Used pieces are increasingly considering both as style statements and as strategic purchases. This focus on long -term value preservation also affects which brands or styles are becoming more important. The report found that the resale value of classic accessories had steadily increased. The value of iconic pieces such as the Rolex Datejust, the Goyard Saint Louis Tote and the Hermès Birkin 30 rose around 17, 18 or 15 percent.
2. Change of creative directorate immediately arouses consumers’ interest: inside of archives
The report of the report shows that the second-hand market not only builds on the current demand, but also actively creates it. When Jonathan Anderson announced his farewell to Loewe in March, the search queries for the brand on The Realreal rose in a single day by a amazing 488 percent. Maria Grazia Chiuri’s farewell to Dior in May led to an increase in searches by 114 percent. This shows how creative changes can arouse massive interest in the archive of a label and actively shape the resale market.
A change in the creative directorate or upheavals in the industry make consumers: Inside to look for authentic pieces of luxury fashion houses before they strike a new creative direction. This creates opportunities to use archive collections for both resale platforms and brands. In addition, this pattern indicates that demand -oriented cycles, which are driven by archives, complement the traditional fashion calendar with seasonal product launches and trend forecasts. This creates a new market dynamics that should strategically use brands.
3. Accessories become investment values
According to the report, luxury accessories are increasingly regarded as solid financial investments and not just as luxury purchases. Pieces such as the Margaux handbag by The Row, which is referred to as the “next Birkin”, and the BAIGORE clock from Cartier, which gained popularity after Timothée Chalamet was seen at the Oscars with one, are among the main drivers for this change. You have experienced a significant increase in value since 2021. After several top-class placements in “And Just Like That” and its importance in the Fendi show for the hundredth anniversary, the resuscitation of the Fendi Baguette gained dynamics. The Bone Cuff from Tiffany & Co. has steadily gained value since its new edition in 2020 for the 50th anniversary of the play.
Established classic accessories demonstrate the stability that volatile financial markets cannot offer. The Alhambra collections of Van Cleef & Arpels, the Goyard Saint Louis Totes, the Rolex Datejusts, the Louis Vuitton Speedys and the Hermès Birkins have shown “over the years a consistent growth of the resale value, which the stock market cannot always promise”. The report notes that consumers are now looking for pieces with high ROI potential, be it from traditional brands or pieces made of precious metals with intrinsic value. At the same time, they also take into account practical factors such as the suitability for everyday use that reduce the costs per wearing period.
4. Economic uncertainty drives the demand for precious metals
Noble jewelry, especially pieces of gold and silver, recorded dramatic growth in 2025. The average sales prices rose by 17 percent compared to the previous year, with prices for 18-carat gold pieces rose by 53 percent and the prices for sterling silver were “as high as ever”, the report. Yellow gold now retains 47 percent of its original retail value on the secondary market (compared to 39 percent in 2024). This indicates that consumers are in the inside in uncertain or volatile economic times for articles with inner value, which opens up opportunities for jewelry brands and retailers: inside.
5. Maximalism returns because AI and uniformity promote the demand for individual expression
In the strong contrast to the recent minimalist trends, a sudden increase in interest in maximum fashion was recorded in 2025, since the consumers want to express their individuality in an increasingly dominated world. According to the report, the searches for sequins rose by 26 percent, according to Animal prints by 41 percent and after Schiaparelli dresses by an impressive 729 percent.
Exaggerated waist and shoulder pads were also in demand. The searches for vintage mugler costume skirts, vintage-chanel costume skirts and vintage-dior single parts each rose by 87 percent, 281 percent and 276 percent. Vintage fur is also coming back: sales rose by 87 percent compared to the previous year and the average sales prices by 13 percent because the consumers are looking for their “own type of maximum”.
The movement towards personal maximum is also understood as a “anti-KI” reaction and offers brands new opportunities to promote individuality instead of uniformity.
This article was used with digital tools translated.
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