Porsche and the Norwegian outdoor brand Norrøna will launch a winter sports collection for men in November 2025 under the motto “Crafting New Adventures”.
The collection is based on the Lofoten Big Mountain Freeride collection from Norrøna-a series based on the principle of “Loaded Minimalism”. It includes an isolated shell jacket and pants that were specially developed for the freerid. The upper material consists of gore tex, a helmet compatible storm hood and handwritten bags ensure comfort and performance on and off the slopes. The outwear is complemented by a warm and highly functional fleece jacket.
Jørgen Jørgensen, Head of Norrøna in the fourth generation, explains: “This design philosophy drives us to create clear, functional products with all essential details. I would modestly say that the Norrøna Lofoten collection is our version of the Porsche 911.”
The collection is available in selected Porsche centers worldwide, in Norrøna specialist shops and in the Norrøna online shop.
