For the first time in its history, the stocking brand Falke relies on prominent faces in an advertising campaign in its history and has chosen the German actor and film producer Matthias Schweighöfer. Together with his mother Gitta, also renowned actress, the two embody the motto of the season: “From Generation to Generation.”
“Your connection, your charisma and your style awareness make you ideal ambassadors: inside for a collection that connects generations,” explains Falke in a message. The campaign was staged by fashion photographer Kristian Schuller.
“I am very happy to be the first testimonial for Falke. It was an honor to be able to do this generation shoot for Falk with my mother,” comments Schweighöfer.
The anniversary collection includes stockings, clothing, laundry and functional sports swear. Some of the products adorns a handwritten falcon letter that “symbolically for the manuscript of the company [steht] – characterized by craftsmanship, passion and a deep understanding of the detail, ”said the company.