Schiphol Airport has expanded its retail range with a Dutch success story: The popular jewelry and lifestyle brand My Jewelery has opened a new boutique in Lounge 1. The business is designed in the characteristic style of the brand and offers a selection of jewelry, accessories and gifts.
The opening of My Jewelery is part of Schiphol’s extensive strategy to modernize the retail range. The aim is to better meet the needs of modern travelers: better inside. The focus is on experience, innovation and the settlement of well -known Dutch brands such as My Jewelery.
“The opening of My Jewelery is ideal for our goal to renew the Schiphol retail offer. We want to make it more attractive for today and tomorrow’s travelers. Our claim is to offer a selection of shops at Schiphol Airport that appeals to all age groups and target groups. My Jewelny is a great example: In addition, it is a strong Dutch brand, on the We are proud and the new energy brings in Lounge 1. “
Renovation of the lounge 1
The opening of My Jewelery is embedded in the comprehensive renovation of lounge 1. This area in which passengers are based on the security control for European flights is an essential part of Schiphol’s plan to optimize the travel experience. The lounge was recently enlarged from 19,000 to 24,000 square meters. A total of 23 new retail and catering concepts are introduced to significantly increase quality, diversity and overall experience.
The latest innovations include the largest shop of the airport, Today Duty Free, a new Starbucks with an area of 500 m² and the Eataly restaurant chain, which opens its first location in the Netherlands. My Jewelery fits seamlessly into this modernization and brings a fresh, modern retailer to the heart of lounge 1.
“Travel connects people, and that is exactly what we want to share with My Jewelery. Our collections are always inspired by celebrating special moments with each other. We are all the proud to be able to open a shop at Schiphol Airport. This is an important step in our ambitious Travel Retail strategy and at the same time for our international visibility.”
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