The Chinese clothing and sporting goods group Anta Sports Products Limited was again able to record a increase in sales in the first half of the 2025 financial year and Jack Wolfskin included in his portfolio.
The parent company of brands such as Fila and Anta was able to increase sales by 14.3 percent to 38.5 billion yuan (4.6 billion euros) in the first six months. This emerges from preliminary figures that Anta Sports published on Wednesday. The results would mark the twelfth year in a row with positive growth and further expand the leading position of the group in the Chinese market.
All brand segments of the group could have sales growth in the period. The Anta brand reached 16.95 billion Yuan and thus an increase of 5.4 percent in the previous year. Meanwhile, Fila was able to expand sales by 8.6 percent to 14.18 billion Yuan. The turnover of all other brands rose by 61.1 percent to 7.41 billion Yuan.
Anta Sports is still in the process of optimizing its e-commerce platform mix and improving digital skills, according to the message. The group was able to increase sales in e-commerce by 17.6 percent compared to the previous year. This makes it 34.8 percent of total sales.
That on the shareholders: net profit that is removed inside, without profit from the watering down of the participation as part of Amer Sport’s IPO, rose by 14.5 percent to 7.03 billion yuan compared to the previous year.
Takeover of Jack Wolfskin and investments
Anta Sports has completed the takeover of Jack Wolfskin after the previous owner, the US group Topgolf Callaway Brands Corp., announced in April to sell the German outdoor equipment for $ 290 million at Anta Sports.
After the takeover, a joint management team was formed. How the brand management is composed exactly is currently not clear. It is only known that the previous CEO Matthew Jung left the outdoor specialist in June. At the time it was said that a successor should be announced shortly.
In the next step, a three to five-year plan for revitalizing the brand will be developed, which focuses on the realignment of the product and brand framework based on the core values of the brand, according to the message.
The group also founded the joint ventures, “Musinsa China” with the South Korean fashion company Musinsa, where Anta Sports holds 40 percent. The aim of this merger is the development of the “Musinsa Standard” brand. In addition, there is a responsibility for the operation of the multi-brown retail concept “Musinsa Store” in the Chinese market.
In addition, Anta Sports increased its investments in research and development in the first half of the year. These amounted to a billion yuan and were eight percent higher than in the same period last year.