“Important concern”
Cannabis brand is top sponsor Union Berlin
27.08.2025 – 8:18 p.m.Reading time: 1 min.
Union Berlin is expanding his partnership with a company from the medical field. A brand is now becoming a top sponsor.
The 1. FC Union Berlin has news: Aavay Medical is now the new top sponsor of the “Iron”, as the Bundesliga club announced on Wednesday on platform X. The brand belongs to the Sanity Group, founded in Berlin in 2018. For the first time, a cannabis brand becomes an advertising partner of a Bundesliga club.
Because Avaay Medical specializes in the manufacture and use of medical cannabis in the therapeutic area. The aim of the company is to change the social perception of the active ingredient and to inform about possible applications within the framework of medical treatments.
In cooperation with Union Berlin, targeted information offers and dialogue formats are to be realized in the future, which are intended to achieve broad social groups.
Finn Hänsel, founder and managing director of Avaay Medical, said: “We are very happy to continue to be part of the Union family and to use the close connection between sports and health to clarify.” Union stands like hardly any other club for “connecting people in our city and bringing everyone together in the stadium on the old forester. For us, the ideal is to reach people from all parts of society.”
Union managing director marketing, Bernd von Geldern, said: “The clarification of the sensible use of medical cannabis within the framework of medical therapies, but also about the risks of improper use is an important concern.” And further: “As part of our partnership, we support Avaay Medical in better informing people and reducing prejudices in this way.”