The Danish jewelry provider Pandora is driving its share buyback program worth 535 million euros.
After two already completed phases worth over 2.6 billion Danish crowns (348 million euros), the company launched a third tranche. This runs until January 2026; The Danske Bank acts as an exclusive manager. With this measure, Pandora wants to reduce his share capital and meet the obligations from his employees: internal participation programs. At the same time, the company’s financial strength should be underlined.
Financial results in the upswing
In the second quarter of 2025, Pandora recorded sales growth in the previous year comparison from eight percent to 7.08 billion Danish crowns. The comparable sales rose by three percent.
The business in the United States developed particularly robustly with an increase in comparable sales by eight percent. Pandora also achieved double -digit growth rates in European key markets such as Spain, Portugal and Poland.
With this dynamic, the company strengthens its management structure on the Iberian Peninsula. As the Spanish specialist magazine Modaes reports, Pandora Aurélie Alexandre has appointed the new director of Pandora Iberia. From Madrid she will lead the shops in Spain and Portugal. The manager, who previously worked as a marketing manager for Western and Eastern Europe, takes over the position of Alizée Huitorel. Huitorel was recently promoted to the managing director of the region. With experience in retail, in the leadership of multicultural teams and in brand development, Alexandre takes on the challenge of consolidating double -digit growth in the Iberian markets and strengthening the emotional binding of consumers: inside.
In addition to the quarterly development, Pandora keeps solid profitability indicators. The gross margin is 79.3 percent, despite the pressure due to exchange rates, tariffs and raw material prices. The EBIT margin is 18.2 percent (19.4 percent in constant exchange rates). The profit per share increased by six percent or 18 percent of currency, which underlines the resistance of the group.
With regard to the future, the company relies on its ‘Phoenix’ strategy. This focuses on product innovations, brand new positioning and effective marketing campaigns such as the upcoming campaign ‘Be Love’.
This article was used with digital tools translated.
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