The US shoe retailer Crocs Inc. has apparently exceeded its sales forecast for the recently ended fiscal year 2021. The company now expects an increase of about 67 percent compared to the previous year, said Crocs on Monday in advance of a digital investor conference. The previous forecast had promised an increase in sales of 62 to 65 percent.
“2021 has proven to be an exceptional year for the Crocs brand, reflecting expected sales growth of 67 percent against the backdrop of challenging global delivery conditions,” said CEO Andrew Rees in a press release. “We continue to have incredible trust in the Crocs brand and we still expect to achieve annual sales of five billion US dollars by 2026.” The target does not yet include the additional sales contributions from the Heydude shoe label, which it acquired in the first Quarter of this year should be completed. Crocs claims that the new acquisition will cost a total of 2.5 billion US dollars (2.2 billion euros).
For the 2022 financial year that has just started, the company continues to forecast sales growth of more than 20 percent in the previous business areas. Heydude is also expected to add an additional $ 700 to $ 750 million to annual sales on a pro forma basis.
- Crocs acquires Heydude shoe brand for $ 2.5 billion
- Crocs appoints Lori Foglia as product manager
- Crocs set new records in the second quarter as well
- Crocs starts fiscal 2021 with a jump in profit
- Crocs increases annual sales by almost 13 percent
- Despite the corona crisis: Crocs writes record numbers