The American Sportswear brand Gant presents its autumn/winter 2025 campaign in the traditional rooms of a New York restaurant classic. The campaign, captured by the lens of a diverse cast, follows a ‘Day-in-the-Life’ narrative. A familiar, lived room becomes a backdrop for relationships, personality and effortless style: the Gant Look.
The autumn/winter 2025 collection starts worldwide on September 4th. It will be available in the Gant Stores and online.
For men: Inside, the collection explores strong college graphics, structured layering looks and clear silhouettes in rich seasonal colors-mahogany brown, moss green and taupe. The pieces include a leather shearling jacket in a used look, a rodeo shirt made of suede with matching jeans, a fishing arcade and a nubuk jacket in a double-decorable style. For women: Inside, the collection interprets classic preppy elements with feminine note, refined details and versatile styling options. The most important pieces include a wool jacket with a contrast collar, a dynamic coat in a barn coat style, a denim shirt with low-rise jeans and classic shirts that are upgraded by special prints: cocks, shirt strips, paisley patterns and a striking fauna motif.
About Gant
Gant was founded in 1949. For over seven decades, the brand has inspired the world with its legendary ‘American East Coast’ style. From the beginning as an innovative shirting manufacturer to the pioneer of American sports swear, Gant develops its distinctive look for modern consumers: constantly further inside. The company is represented in 81 countries and with more than 650 shops worldwide.
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