“Insanely, you pay 250 euros less for exactly the same seat here”: IKEA is just over the border

Now that the cutting season is coming again, many people are heading for IKEA to stock up inexpensively. But did you know that you can take a lot more advantage by simply driving to a branch across the border? Our reporter, together with retail expert Pierre-Alexandre Billiet, looked at the price of fifteen products and was blown over several times by the price in one of our neighboring countries. “It is naive to think that a large chain in every country has the same price.”

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