The German fashion brand Boss strengthens its connection to sport. The fashion group based in Metzingen was appointed official fashion partner of the Premier League soccer club Tottenham Hotspur for the 2025/26 season.
The contract stipulates that Boss equips both the players: inside the first team and the coaches: in the inside with selected games and “special occasions” with boss looks. The players’ outfits: Boss performance designs include. This line offers innovative materials and functions, including high breathing activity, additional stretching and water -repellent surfaces.
The team will also wear a modern, cream -colored, two -part suit. This consists of a stowable, travel -ready overhirt and suitable trousers. Both are designed for a comfortable, relaxed fit in a comfortable performance stretch material. The look is supplemented by a white T-shirt with the boss logo on the collar and the popular ‘Gary’ sneakers of the brand made of white-coated leather.
The coaching team will be dressed in a naval bike and white color palette in tailor -made looks that are reminiscent of the traditional colors of the club. The men’s looks consist of a narrowly cut suit made of Schurwollserge. This can be adapted to the respective weather conditions with a suitable merino wool sweater, a light cotton t-shirt or a fresh cotton popeline shirt. Tonal ‘Gary’ sneakers made of a generous leather and, if necessary, a tie made of fine Seidenjacquard round off the look.
The women’s look offers a creasing low suit made of Japanese crepe. This can be combined either with a collarless stretch blouse, a cotton t-shirt or a button-buttoned cotton popeline blouse-everything in white, with minimalist white leather sancers and elegant black leather pumps.
“We look forward to working with this legendary Premier League team,” said James Foster, Senior Vice President of Global Marketing at Hugo Boss. “This partnership represents the common values of energy, determination and high quality, which are the focus of Boss and Tottenham Hotspur.”
“This is Boss’s latest sports cooperation. The German fashion brand has connections to tennis, with players: inside like Taylor Fritz and Matteo Berrettini, as well as to NFL, Formula 1, NBA, Golf, equestrian sports and athletics.
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