This year’s Victoria Secret Fashion Show returns to New York on October 14th.
Last October, the American laundry group celebrated the long-term return to the catwalk after a five-year break. This comeback was taken up with excitement, but also with skepticism. The lingerie giant, who had come under criticism during the #metoo era because of his outdated, “sexy-first”, had previously started a comprehensive rebranding campaign. The aim was to adapt the brand to modern values and more inclusive.
Last year the show tried to revive the old shine of the brand with some of its iconic elements and at the same time meet the changing cultural environment. There were numerous star models on the catwalk, including Kate Moss and Carla Bruni, some of which wore the famous angel wings of the brand.
The event was accompanied musically by world stars like Cher and the K-Pop singer Blackpink. In addition, the renowned designer Zaldy presented elaborate costumes that were supposed to underline the attraction of the revived Victoria’s Secret Fashion Show. Despite the top -class impression and great media attention, the response was ambiguous.
It remains to be seen whether the show will cause a different reaction this year.
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