The governors left the new front with a written statement that they would publish in their networks minutes later. It was not exactly what the consultant Guillermo Seita had recommended the leaders: “The federal cry,” they titled it. The advisor made them a correction: “No shout,” he told them. “People are exhausted from aggressiveness, it is not what you should represent,” he added. In the next communications, that word had disappeared.
Guillermo Seita became involved in a party armed. The consultant, ideologue of several spaces of the “third way”, will try once again to the polarization that previously starred by Kirchner versus macristas and today translates into libertarians versus K. This time, with an interior match, which they baptized United Provinces, represented by the governors of Santa Fe (Maximiliano Pullaro), Córdoba (Martín Llaryora), Chubut (Ignacio Torres), Jujuy (Carlos Sadir) and Santa Cruz (Claudio Vidal). “You don’t have to do anti -thousandths, that’s what the K are for, but neither do Mileismo,” the advisor advised.
The assembly.
Seita is an octopus. With his dozen companies he works for eight provinces. In the case of this Federal Front, it has axis and presummy contracts (two of its companies) published in the official bulletins of Córdoba, Chubut and Santa Fe. But in this electoral space that the provincial leaders have just opened, it is involved beyond their societies: The commitment is personal.
The consultant is in favor of thinking in the future. He convinced the governors that the October election is barely the starting point. You had to diagram a strategy for what will come: Be prepared for postmileism.
United Provinces cannot aspire to win the October election in this scenario of Libertarians versus Kirchneristas. The attempt will be to reduce polarization. The scenario that the consultant foresees, according to what he told his clients, is a 10 -point outcome at the national level. The goal: to make foot in Congress and form a solid front that is heard and is prepared for what is coming.
It is that according to the analysis that Seite made to the governors, Milei is the representation of the failure of the last 40 years of politics: “It is not the principle of a political model, but the end,” he sorpended. The president is the representation of the AMBA, where finance and services predominate in economic reading, he told them. That is why he insists that an assembly from the interior, with an eye on production, could make the difference for what is coming.
And United Provinces is a faithful reflection of that: it has representatives of the north, the south and center of the country. It has field and industry, but also mining and oil. Argentine development engines.
The future.
If the first experience comes out as Seita diagrammed, and the leaders are still excited for what is coming, The objective of the Federal Front will be a candidate for president in 2027. There are two who run with advantage: Nacho Torres and Llaryora They have already stepped on capital facing Milei.
For the consultant, it would also be a thorn that has stuck since 2019. That year he tried to create the “Third Way” with Federal Alternative: Sergio Massa, Juan Schiaretti, Juan Manuel Urtubey and Miguel Pichetto were the protagonists. It did not work. Massa left with Alberto Fernández and Pichetto was a fellow Macri Formula.
At that time, consulted by news, Seita explained the failure of the space for three reasons: “Schiaretti had one more mandate, he did not have to risk. Macri’s management was so bad that he allowed Alberto to appear and there Massa left. And we also did not count on Roberto Lavagna’s myopia, who was the candidate of all the moderates and did not want to compete.”
In 2023 he tried again with Juan Manuel Urtubey and Juan Schiaretti. Nor was he lucky. This 2025 will try again.
Seita had moved away from politics, after being secretary of Carlos Menem in the ’90s. Meanwhile, among other things, the representation of soccer players. He returned to the ring but in the plane he likes the most: from the shadows. In 2017, when he broke ostracism in an interview with News, he revealed that in the previous elections he had been a consultant to Mauricio Macri, Daniel Scioli and Sergio Massa, the three main presidential candidates. In fact, I walked with three phones and joked: “I have one for each of them.”
The advisor plays the music of the “Media Avenue” again. This time, with new interpreters. Of those armed of 2019 and 2023 as soon as a protagonist survives: Juan Schiaretti, who accompanied Llaryora at the opening meeting. The federal and moderate space with which Seita dreams did not work in the first, or on the second chance. Maybe this third is the defeated.
