Texciting emppi for the fashion industry. While the wait for the New York, Milan and Paris shows, the parades of the Copenhagen Fashion Week 2025.
Over the past few years, in fact, The appointment with the Scandinavian style A respectable space was cut out in the crowded fashion system. The merit is of young and fresh brands and a street style that has nothing to envy to the great fashion capitals. At the Copenhagen Fashion Week 2025, moreover, an initiative stands out aimed at supporting and making tomorrow’s designers know: it Zalando Visionary Award.
A new generation of stylists
Founded in 2023, Zalando Visionary Award rewards and amplifies the work of creatives of the future. The recognition is based on three essential pillars: design, innovation And social impact. The goal is to highlight – and concretely support – designers and brands characterized by a approach visionary and out of the ordinary, added to a particular attention to the sustainability. The Copenhagen Fashion Week 2025, therefore, marked the debut on the catwalk of Iamesigowinner of this year award. The Nigerian brand, created and led by Bubu ogisistands out for the use of materials, recovered and treated ethically, and for the close relationship with its community.
A moment of the Iamensigo-Summer 2026 parade (Photo Courtesy of Press Office/James Cochrane)
Copenhagen Fashion Week 2025: the Iamesigo show
The winning brand of Zalando Visionary AwardIn short, he staged a défilé multisensory, entitled Dual mandate. Cotton from Uganda and Kenya meet inside the collection; the Sisal of Tanzania; The raffia and jute typical of Nigeria. The look is then the metal and glass creations, in addition to the recycled plastic items. “[…] The world is finally tuning to the frequencies we have always emitted, frequencies rooted in ancestral knowledge, material intelligence and cultural continuity. This recognition is proof that people are starting to watch Beyond the aesthetics and to grasp intention»Commented the designer Bubu Ogisi.
A look of the Iamesigo Pe26 collection (Photo Courtesy of Press Office/James Cochrane)
THE’Africa And its traditions also represent a fundamental and distinctive element for the Iamesigo DNA. «Maintaining creation and production near home allows us to rediscover them according to our terms, through our hands. Is an act of resistencebut also of claim. We are not entering the history of fashion, we are remembering her roots, “added Ogisi. The designer then told how much his work has to do with the demolition of walls, boundaries and barriers. «The border between spiritual And technological. They are not opposite. I am interested in programming as a ceremony, data as ancestors. Dissolving this dichotomy could unlock a completely new way of designing and being »concluded Ogisi.
The look that closed the Iamesigo PE26 show at the Copenhagen Fashion Week 2025 (Photo Courtesy of Press Office/James Cochrane)
Innovation and sustainability, according to Edward Buchanan
As usual, the jury of Zalando Visionary Award is made up of prominent personalities of the fashion industry. In addition to Giuliano Calza in Gcds, at the casting director Emma Matell and Herbert Hoffmann Highsnobietythis year to offer all his experience on the subject was present Edward Buchanan. Founder and artistic director of Sansovino6Fashion Director Milan of Perfect MagazineBuchanan has been operating in the fashion system for decades. From 1996 to 2000, for example, the American creative was the first design director in the history of Bottega Veneta (who wanted it as a face in the recent campaign dedicated to the 50 years of theWoven).
Edward Buchanan together with the other members of the jury of Zalando Visionary Award 2025: Emma Matell, Giuliano Calza and Herbert Hoffmann (Photo Courtesy of Press Office)
«As a designer, it is important to understand what it means innovationone of the pillars of Zalando Visionary Award. How do you create something innovative and aware at the same time? It is a special prize for support that guarantees, in a difficult time for young creatives, “explained Buchanan. Which continues by underlining the importance and urgency of the sustainability. “When we talk about this theme we should look at the Square general. Not only to the materials and their origin, but also to how the production chain works or how much water is used. In my role as a teacher, this is the first thing I have to think about. I ask my students if it makes sense to produce a collection of 1000 pieces or if the same story can be told through 10 items. It is necessary to think about tomorrow, what is necessary, wondering how much we will last what we create »adds Buchanan.
The look to the future
«I find that i young designers are more conscious and aware of the past. Questioning constantly about the materials, the quantities, the way of doing things is now an integral part of their creative process. The approach is collective, less based on individuality. In this sense, I see that the new generation is less interested in social media and appearing “reveals Edward Buchanan. «In recent years the existence of Independent designers It was put to the test. Unfortunately, a beautiful jacket is not enough, it is necessary to tell where it was made, how and with what intention, because it is different from all the others. And to do it bisgona confronting historical maison and large luxury groups, often relying on a pr and marketing team (for which budget is needed) ».
In view of the next fashion week, in any case, the American designer has clear ideas. «After years in which the fashion industry has had as protagonists, male and white creative directors, it is nice to see that women Strong, incredible and talented those spaces are being taken. Obviously I’m pros Louise Trotter from Bottega Veneta. It is a formidable creative and I think it will build something solid. More generally, then, we must give creatives to grow. It takes time to create, to understand in which direction to go, a season is not enough »underlines Buchanan.
A new idea of fashion, therefore, starts from Copenhagen.