The Authentic Brands Group (ABG) do not intend to sell the Reebok brand to the Chinese group of Anta Sports.
“Authentic does not plan to sell Reebok – neither now nor ever,” says a memo that the Footwear News news platform, which first reported on it. The Authentic Brands Group does not sell brands and is obliged to grow the Reebok brand.
At the beginning of the week, rumors arose that Reebok should be sold to the parent company of the German outdoor equipment Jack Wolfskin. Some sources even reported that the deal had already been completed. ABG now denies this.
The Authentic Brands Group announced in 2021 to take over Reebok for 2.1 billion euros. The procedure was completed in March 2022.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]