Banana split tumbling, sour mats with pickle flavor and the viral Dubai bar. Dex Lageman from Buinen tried them all. Movies of his Taste Tests he places on Instagram and Tiktok, where they are sometimes viewed millions of times.
“Okay, I have a pickle here and then it is extremely sour,” says 10-year-old Dex in the camera, in one of his videos. He carefully takes a bite of a large blue pickle. Immediately his face leaves. “I think it is very dirty. And I don’t know what it tastes like. So I give it a 0.5.”
In short, that is the concept of DEX ‘Successful short videos: he tastes something and immediately gives it a number. They are often not things that you find in every supermarket. “They are special things. Things that are a hype or taste crazy.”
He has been working on it for about half a year and some videos yield more than 45,000 likes. “I wanted to make videos. Then I saw from famous people that they made eating videos. So I wanted to do that too.”
Sometimes he gets reactions from Haters among his videos. For example, they have comments on its appearance. But Dex remains sober: “I don’t care about that.” The DMs (Direct Messages, ed.) And reactions under videos are well monitored by his parents.
There are also famous people who follow him, such as the YouTuber Kalvin. He has his own soft drink brand. “I also received something from that. And 96 bottles of focus. That’s pretty tasty.” YouTuber Enzo Knol owns Focus Drink.
Yet Dex is not doing it for these gifts. “I do it for fun. And if it is no longer fun, I will stop.”