Urban, confident, unmistakably Fila: The new autumn/winter campaign by Deichmann takes up the effortless combination of lifestyle and athleisure from the traditional Iconic Italian brand.
At the center of the campaign: Model and Content Creator Nicola Cavanis. The 26-year-old social media star has already inspired over two million follower on Instagram. With its authentic charisma and a look that combines retro charm with modern accents, it embodies the connection between heritage and innovation as a Fila campaign face, for which the sports and lifestyle brand is known. The shot was shot in the sunny Barcelona, whose lively atmosphere and urban flair offer the ideal setting for the collection created in cooperation with Fila.
Exclusive styles at Deichmann
The styles of the campaign are available exclusively from Deichmann. The collection convinces with versatility from head to toe: in addition to sneakers and clothing, suitable bags and accessories round off the overall picture. The color-coordinated lifestyle models set a real statement and bring a breath of fresh air to every Athleisure look.
“Fila is an important fire for us, which is very popular with self-confident, young women. The unmistakable mix of sophisticated street style and casual retro-vibes is only available at Fila. We are very happy to be able to implement this cooperation together with Nicola Cavanis,” explains Danijela Wiese, Head of Sports Brands and Licensing Management at Deichmann.
In addition, the cooperation in Munich was celebrated with Nicola Cavanis in Munich as part of an exclusive rooftop event. Other prominent guests such as Model Anna Ermakova, influencers Olga Löffler and Alicia Pinheiro as well as GNTM second Pierre Lang, together with numerous personalities from the fashion and lifestyle scene, enjoyed not only the view, but also the diverse program with interactive highlights. Janin Ullmann, who charmingly led through the program as a moderator, provided the stylish accompaniment by the evening. A cocktail workshop, a basketball activation, the personalization of caps and a DIY station, in addition to the collection presentation, provided creative variety and urban community feeling.
https://www.youtube.com/watch?v=cfmsk-w0MBU
“I love how the retro elements collection combines with modern details. This mix makes it so special and perfectly reflects my style,” enthuses Nicola Cavanis, who presented her personal favorite styles from the collection.
The collection is now available in the Deichmann branches and in the online shop Deichmann.com. In terms of price, the models are between 8.99 and 49.99 euros.
From August 4th to September 14th, 2025, the campaign will be played through OLV, social media, in the online shop, at the POS and via newsletter and accompanied by PR measures.