On the occasion of the Düsseldorf Fashion Days, the Fashion Brand Rich & Royal reopened its renovated Düsseldorf showroom in a new look and according to the requirements of the new premium brand identity. Based on the new logo, which has been visually accompanied by the claim “Dressing Superwomen” since the beginning of the year, the 235 square meter showroom is now shown in a “modern, straightforward and self -confident” design.
The newly designed showroom in Düsseldorf also marks the starting point for the new area concept, which is gradually rolled out at all other seven locations. “When designing the showroom, we focused on high-quality materials; the furniture consists of real design classics. We have created a timeless room in a premium look, in which we can reinvent ourselves again and again with our collections,” says Mara Wieczorek, Brand Director Rich & Royal. The redesign of the showroom is part of a comprehensive realignment of the brand. In addition to the visual further development, the Sales team was recently expanded by experienced industry talents in order to strategically accompany the premiumization in retail and to strengthen relationships with the partners: inside.
