This season, the Yoek woman of the hustle and bustle of the city for a relaxed weekend in the French country. The spring/summer collection 2026 is a homage to friendship, femininity and the beauty of deceleration. Your weekend unfolds in five chapters, each reflecting a different mood, a different place and a special moment.
The new collection is inspired by a trip to Provence. In addition, there are other central key elements that should be emphasized, from fabric innovations to deciding to divide the Black Label collection.
We have designed styles that underline this French history. The focus is on environmentally conscious material mixtures (Lyocell, Ecovero, Cupro), breathable layers as well as technical developments by well-known Yoek classics, such as dolce variations from recycled, more sustainable qualities.
The chosen color scheme reflects the seasonal transition: it starts with covered shades of blue and develops towards living contrasts and pastel accents.
The season plays with the area of tension between softness and structure. Flowing, draped and feminine lines meet precisely cutting and monochrome looks. Various pieces work as an independent statement look and in combination as coordinated sets. The collection offers effortless outfit options for day and night, travel and special occasions.
For the new season we decided to structure the Black label collection into two different drops. The November drop focuses on festive styles for the Christmas season. The second drop appears in February and presents perfect designs for spring weddings and garden festivals. The campaign was staged as a trip and accompanies our Yoek woman on her way through the French landscape to her sunny destination in Provence.
In the first topic, ‘weekend flight’, she travels through sun-drenched villages and lavender fields to a manor house near Aix-en-Provence. This chapter captures the freshness of the early spring with indigotones, gentle pink and luxurious lyocell mixtures in printed sets, suits and relaxed loungewear.
When dark, her ‘midnight soiree’ begins. A fire is inflamed, music sounds and elegance takes over the scenery. The November Drop of Black Label shines in powder pink, bordeaux and transparent Jacquards. Having clothes float, shimmering fabrics, the night wakes up to life.
The next morning a relaxed walk through the ‘secret garden’ sets the tone. Feminine silhouettes, airy fabrics and fresh cotton reflect the calm of nature and the anticipation of warmer days. In the afternoon, the celebration shifts to the pool. An interplay of colors, prints and textures enters the stage. Brodderie Anglaise, embroidered voile and cupro silk mix mix into a harmonious mix of cheerful contrasts and bright colors in this January delivery. A colorful final makes popcorn yellow in a pastel tone, the topic of ‘Villa Paradis’.
Finally, the weekend ends with a warm dinner in the gentle light of the ‘golden hour’. The February Drop of Black Label shines in delicate pastel tones, flowing chiffon and noble jacquards. It is a tribute to connection, beauty and the magic of an unforgettable summer.
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