The Italian fashion group Prada Spa generated net turnover of 2.74 billion euros in the first half of 2025. This corresponded to an increase of eight percent compared to the same period in the previous year. Adjusted to change exchange rate changes, the proceeds grew by nine percent.
As the company announced on Wednesday, retail sales increased to EUR 2.45 billion compared to the previous year due to growth in all regions by eight percent (currency -adjusted +10 percent). The Retail revenue of the Prada brand fell by two percent of the currency, the Miu Miu label achieved a currency-adjusted plus of 49 percent.
The operating result (EBIT) adjusted for special effects rose by eight percent to 619 million euros compared to the first half of 2024. The margin was 22.6 percent and thus at the level of the same period last year. The net profit grew by almost one percent to 386 million euros.
Despite uncertainties: CEO Bertelli continues to see growth opportunities
Patrizio Bertelli, the Group’s Chairman and Executive Director, commented on the recent development: “In the first half of the year we achieved solid results. These show the strength of our brands and the disciplined implementation of our strategy. This strong performance has been achieved in a challenging environment that has never existed in our industry. However, we are aware that the economic environment could remain turbulent at short notice. ”
“As always, in this uncertain scenario, we focus on long -term growth with a prudent approach,” emphasized Bertelli. “Our efforts continue to focus on the product and the customer experience. At the same time, we strengthen our industrial skills and organization.”
CEO Andrea Guerra explained: “Prada has proven to be stable in view of the very challenging industry dynamics and a high comparison basis. The MIU Miu brand continued its sustainable growth course. We assume that some of the industry dynamics are of economic and non -structural nature. Nevertheless, a disciplined procedure is essential. With regard to the future, we remain guilty. Continue our strategy and stipulate our goal of generating a solid, sustainable and above -average growth. ”
Miu Miu remains growth engine
In view of a challenging comparison, Prada proved to be stable. In the first half of the year, retail sales fell by 1.9 percent compared to the previous year and 3.6 percent in the second quarter. The brand continued to fascinate today’s society with its varied and multifaceted interpretation of today’s society.
The Miu Miu label, which led the Lyst Index in the second quarter, continued its sustainable growth course. Retail sales rose by 49 percent in half -year and 40 percent in the second quarter. The brand continued to “explore feminity in all its forms” and “played with a free and unconventional aesthetics”, according to a message.
In the Asia-Pacific region, the group achieved solid growth by eight percent in its own retail (adjusted for currency +10 percent). Both quarters showed similar trends. The market conditions in the region remained essentially unchanged. In Europe, the group of companies recorded a positive development with the growth of retail revenues by seven percent (currency-adjusted +9 percent). The second quarter suffered from the number of tourists lower compared to previous years. The local demand remained stable.
The Group in America made good progress, where retail revenues rose by ten percent (adjusted for currency +12 percent). In the second quarter, growth accelerated due to the demand from locals and travelers.
In Japan, growth slowed down to five percent (adjusted for currency +4 percent). According to the company, this was due to the comparison with the extraordinary tourist flows of 2024, especially in the second quarter. As in Europe, local demand proved to be more resistant.
The Prada Group in the Middle East achieved good growth with a currency-adjusted plus of 26 percent in its own retail. The trends were stable and linear in both quarters.
Prada takes over Versace and gets in at Rino Mastrotto
In April, the group announced the complete takeover of the Versace fashion house from the US group Capri Holdings for 1.25 billion euros. The transaction is expected to take place in the second half of 2025. However, it is still subject to the usual conditions, including the necessary official permits.
In June, the group also acquired a ten percent participation at the Rino Mastrotto Group. According to Prada, the company is an important provider of leather, textiles and tailor -made services for the luxury industry.
This article was used with digital tools translated.
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