Sydney Sweeney is heavily criticized.
Sydney Sweeney is known for example for the Euphoria series. Aop
Actor Sydney Sweeney is in the midst of an uproar. His latest advertising campaign with the American Eagle brand has received a lot of criticism. Among other things USA Today and The Independent.
In campaign commercials, Sweeney appears in the brand’s jeans, and the slogan is “Sydney Sweeney Has Great Jeans”, or Sydney Sweeney has great jeans. “
However, in a voice, the word “Jeans” sounds as if the speaker said the word “genes” or genes. This has attracted a lot of criticism.
In one promotional video of the campaign, Sweeney buttons his jeans, and the camera moves to shoot his upper body.
– Genes are inherited from older offspring, often determining the properties such as hair color, personality and even eye color. My jeans are blue, Sweeney says.
Many have considered this too sexualized. They feel that genes refer to Sweeney’s appearance in this context.
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On Instagram, the release has attracted a lot of comment.
– You accept these jobs that objectify your body. Fight against the patriarchy, don’t join it.
– Why does he have to sexualize every ad he does?
– I immediately boycotted American Eagle, this made it so easy.
Deeper meaning
However, criticism is not just Sweeney’s sexualization. The “Good Genes” stroke is thought to refer to eugenics or breed breeding. According to breeding theory, humanity can be improved through selective processing through generations.
In the advertisement, the advertisement is disturbed by the fact that a light -skinned, blue -eyed and slender woman has been chosen as the advertising face. In one advertisement, Sweeney is posing with a German Shepherd. Some see these as references to Nazi Germany.
– Light -haired girl, blue eyes, jeans and German Shepherd. Has this role -playing game since 1939, Instagram writes.
Sweeney has also launched its own denim model with the campaign. A butterfly has been embroidered in the back pocket of these jeans, which represents the consciousness of the home violence.
American Eagle has said that it will donate all the proceeds from the sale of the denim to Crisis Txt Line. This is a non -profit organization that offers 24 -hour free mental health support for anyone in need.
However, the charity side has been overlooked in the midst of the buzz.