Adidas currently has a run. The brand with the three strips is enjoying unbroken demand, sales increase in double digits despite the currently difficult environment. Adidas is particularly successful with his retro models, “Samba, Gazelle” or the “Stan Smith” are sales over the world. The first quarter was better than expected. However, US customs policy ensured that CEO Björn Gulden did not follow the law of the series as before and increased its forecast for the current year.
The company expects that
Adidas therefore also expects a increase in sales in a high single -digit percentage range for 2025, the Adidas brand should grow in double digits in a percentage. The operating result should increase at 1.7 to 1.8 billion euros, after 1.3 billion euros in the previous year.
In the second quarter, the US tariffs are likely to have a minor influence on the US business. However, this was expected to be expected in the following quarter. The Nike
Above all, the tariffs compared to important manufacturer countries such as Vietnam and China are likely to drive up costs. New statements are expected how Adidas will react to it. This was still open when submitting the figures for the first quarter at the end of April. However, Gulden had not excluded price increases.
This is what the analyst awaits: inside
Analyst: On the inside are positive. Jörg Philipp Frey von Warburg Research assumes another strong quarter with a strong marking dynamics and a percentage of double -digit growth. The margin progress in the last quarters would have reduced the risks for the outlook. Adam Cochrane from Deutsche Bank sees a chance that Adidas could exceed expectations again and would be more optimistic with a view.
Baader-Bank expert Volker Bosse was a little more careful. He refers to the US tariffs. The trade agreement between the USA and Vietnam is likely to increase costs for Adidas and ultimately the sales prices in the USA. That could press the sales there. Thanks to the great popularity of the Adidas brand, the lifestyle group is likely to achieve the financial goals, he estimates. Aneesha Sherman from the US analysis house Bernstein also noticed that the growth of the sporting goods manufacturers in China should be steamed.
In a consensus provided by the Bloomberg news agency, analysts expect an average of 6.2 billion euros after 5.8 billion in the previous year. The operating result is likely to improve to around 503 million euros. Here, the analysts for 2025 with an estimate of around two billion euros above the forecast issued by Adidas.